Gillette ranked among top 20 most valuable brands

By Ken Kamau

Multinational firm Gillette has emerged as one of the top 20 best and valuable global brands in the 2014 Best Global Brands according to survey conducted by Interbrand which ranked it at 18 out of 100 with a brand value of over 20 million dollars.

The brand which is one of Procter & Gamble’s billion dollar brands is currently sitting at the nexus of a number of key notable trends. The spectrum of male grooming is widening with an increase in the number of men trimming or shaving body hair, what was traditional known as the daily “clean shave.”

It continues to heavily rely on research and development to stay on top of the consumer and industry trends. The latest innovation is the Gillette Fusion with Flexball technology the first razor designed to respond to the contours of a man’s face.

“Gillette product line of  blades and razors  became part of P&G when it acquired the Gillette company in 2005. The acquisition allowed P&G to venture into a range of products predominantly for the male consumers and today over 800 million consumers use the product,” noted Irene Mwathi-Miheso, Communications Manager, Proctor & Gamble.

P&G controls 70 per cent of the global blades and razors market led by Gillette. While staying true to its “The Best a Man Can Get” brand promise, Gillette, this year partnered with other number one brands such as Lionel Messi Fifa best player and  McLaren of Mercedes, one of the most prestigious and successful teams in F1 history.

The  brand has also signed a three year regional sponsorship deal with Spanish soccer giants FC Barcelona that covers the Latin American market and builds on Gillette’s existing ties with Lionel Messi, the Barcelona forward who is also an ambassador for the brand.