“Airtel Trace Music Stars”, the first song contest of
its kind that will provide an opportunity for Kenyan youth to compete with
others across Africa has officially been opened to participants in Kenya
starting today, 15th October 2014.
The competition provides a
platform for young Kenyans who are looking to break into the industry, make
lots of money and become famous.
Airtel Trace Music Stars
becomes the first song contest of its kind where contestants can win simply by
recording their song on the phone call, with an option to rehearse on a phone
karaoke that scores the performance.
While making the
announcement, Airtel Kenya CEO Adil El Youssefi said, “Airtel is delighted to
be associated with TRACE in bringing such a unique competition that is geared
towards supporting and nurturing talents amongst Kenyan youth. This is the
platform that will help our talented youth to show Africa and the rest of the
world the wealth of talent that exists within our country and be rewarded
generously for it.
To participate, a contestant
will be required to call 0900 733 733 and record their entry. You
can choose to perform a song in any language /genre of choice. All languages
will be considered as valid entries. One can also use instruments but you must
sing and only the singing will be considered.
The contestant will then
receive an SMS that his/her entry has been received and is being moderated.
Once TRACE has moderated the entry, the contestant will be notified if the
entry has been approved or not. If the entry is approved, the customer will
receive 2 SMSs; one, a congratulation message that includes the candidate’s
username and a password to log into the TRACE website- www.tracemusicstar.com
where one can customize his/her entry as well as sharing it to social media
platforms. The second SMS is one that you can forward to friends
and family to encourage them to start voting for your entry.
The 5 best entries will be
selected by a panel of judges and will be announced on 4th January
2015. The finalists will be promoted on TRACE urban and the Web. The public
will vote for their favorite entry through a short code 33733 and the
winner will be announced at a National Grand Finale event on 4th
January 2015.
The winning Kenyan representative will then move to the Pan
African stage to compete with other African representatives for the ultimate
prize. The competition is open to people over 18 years. People younger than
this must have parental consent to participate.
The
national winner will walk away with a Subaru Impreza hatchback and a chance to
move on to the Pan African edition. First runners up will walk away with a
phone worth Kshs 90 000 and cash worth Kshs100 000, with the second runners up
winning a phone worth Kshs 50 000 and cash worth Kshs 50 000.
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