By Phil Mwembi
Microsoft has announced the appointment of
Mariam Abdullahi as the new general manager for East Africa, taking over from
Bruce Howe who moved on to another post within Microsoft based in Malaysia.
Prior to her new post, Ms. Abdullahi was the head of operator channel for Sub
Saharan Africa at Microsoft.
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| Mariam Abdullahi |
Ms. Abdullahi assumes overall responsibility
for Microsoft’s Mobile Device sales in East Africa, guiding the team in areas
such as marketing, sales and retail execution in key markets like Kenya,
Tanzania, Uganda and Ethiopia.
“The East African mobile device market is
dynamic, and we are seeing a real shift from traditional mobile phones to
smartphones. Microsoft are aggressively targeting this opportunity with Lumia,
and we recently introduced fantastic devices like the Lumia 530 and 630, as
well as the flagship 930. With the combination of great Lumia features, along
with the power of Windows and key Microsoft services, we are very well placed
to be a major player in the market,” said Abdullahi.
Ms. Abdullahi holds a Bachelor of Science with a special focus in
Computer Science and Business from Brunel University – United Kingdom and has
more than 15 years’ experience in the information, communication and technology
sector. She has worked in Europe, US, Asia and Africa.
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