Women are invited to celebrate and
tweet their spontaneous moments with #InASnap and they might be featured in a
music video series by Tessa Violet
Gillette
Venus, the number one selling female razor brand in the world, is asking
women to embrace their spontaneous side and celebrate all the on-the-go and
leg-baring moments.
In partnership with video blogger Tessa
Violet, known for her tongue-in-cheek content style, women are invited to
share their spontaneous ”wish I’d shaved” moments with #InASnap
that will inspire a series of music videos based on real submissions.
Whether it is a last minute outdoor
concert or a pick-up game in the park, every day is full of those moments every
woman can relate to – finding missed hairs or not being as smooth as they’d
like. Women can now share these funny, sometimes even embarrassing moments via
the #InASnap
hashtag on Twitter.
Tessa will use her favorites as
inspiration to create a series of music videos celebrating spontaneity. These
videos, created from women’s real life “wish I’d shaved” moments, will then be
published and shared on Violet’s & Gillette Venus’ social channels.
“Some of my favorite memories are a
result of impromptu decisions, or last minute nights out,” says Violet. “I'm so
excited to have partnered with Gillette Venus on this program! I can’t wait to
hear all the spontaneous adventures that women have experienced where they wish
they had shaved. It's gonna make some really entertaining and unique music
videos.”
Violet is known for creating fun and
engaging videos on her YouTube channel and for writing and producing original
songs and music videos that follow her on-the-go lifestyle. The #InASnap
campaign with Violet celebrates Gillette Venus’ new razor, the Venus
Snap with Embrace – which is designed as a solution for “wish I’d shaved”
moments. Five blades and a mini-handle are packaged in a stylish compact that
conveniently tucks into any bag, so women can simply wet the razor to have
smooth skin anytime, anywhere, giving them the freedom to take advantage of any
and all spontaneous moments.
To see what #InASnap
moments are brought to life, follow the #InASnap
hashtag and @Gillette
Venus on Twitter and visit the Gillette Venus YouTube
page - https://www.youtube.com/gillettevenus
to check out the music video series.
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