Tuesday, 23 September 2014

Always: We believe no girl should lose confidence at puberty



There are 1.2 billion adolescents in the world, with an estimated 50 million girls starting puberty each year. Sadly, two out of three girls don’t know enough about what is happening to them during or as they start menstruating, causing a drop of self-esteem and confidence. On any given day 300 million girls and women are menstruating worldwide, 60% of these are in countries where talking about menstruation is still a taboo, another 60% of these women and girls knew nothing about menstruation at their first period. 
In the last 30 years, Always has educated millions of adolescent girls in 65 countries by providing fundamental puberty education in school, reaching 17-20 million girls annually. The brand believes no girl should lose her confidence due to what is a natural life process. 

Always has been able to execute these programs through partnerships with several Ministries of Education around the world by delivering class sessions through NGO’s such as Save the Children, that provide peer-to-peer connection, interactive learning sessions and menstrual education. But also by reaching out to teachers, Mothers and Parents. These programs enhance the organization’s mission of advocating and educating women to live life to their fullest potential.
Early this year, Always joined UNESCO to announce the launch a new Good Policy and Practice on Puberty Education and Menstrual Hygiene Management. These efforts recognized Always’ Puberty Education as a Model for Public-Private partnership. 

Always schools program, in partnership with the Ministry of Education visits a school with a registered nurse every day. The nurse educates the girls on puberty changes, menstruation, and hygiene and is also able to answer questions that the girls are not able to ask their parents or teachers. The sessions are targeted for standard six girls. The program has been running in the country since 1993.



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