You may have heard something about the new Smirnoff Guarana brand. Maybe you have seen it in the club or even had a couple of cans. Smart News Kenya caught up with Evans Mbugua who is the Brand Manager – Smirnoff Family of brands in Kenya.
We asked him a couple of questions.
1. Who
is Evanson Mbugua?
I am the Brand Manager – Smirnoff family of Brands
in Kenya.
2. You
are the brand manager of the newest drink in town, tell me more about that?
Yes I am fortunate to be part of a masterpiece,
the coolest kid on the block - new Smirnoff Ice Double Black with Guarana.
Smirnoff Guarana combines the refreshing and invigorating taste of the world’s
number one vodka, Smirnoff Vodka blended with Guarana & Soda. It is the
perfect drink for all your party nights.
3. You mentioned the double side, what does that mean?
Through research we found that young male
consumers in Kenya today are looking for brands that represent their lifestyle,
swag and personality, because their BOLD choices make the ordinary double as
something extra-ordinary. Smirnoff Guarana is for guys who double as legends.
E.g Student or Manager by day and rapper by night! It is all about having the
guts to make the less obvious choice, being different and remaining confident
about it.
Well...I am Brand Manager by day and DJ by night!
I am also a ballroom dancer.
Smirnoff Guarana is going on a countrywide tour to
appreciate our Consumers. We just concluded Smirnoff Guarana party on September 13th at Club Mojos in Nairobi. For more information, please check
out #SmirnoffGuarana on Twitter and Smirnoff Kenya on Facebook
7. Who are you targeting with this drink?
Smirnoff
Guarana is targeted at the 18-24 year old male consumers.
8.What events should we look out for?
High energy, Epic release parties in your
number one hang out joints, every two weeks. Check out #SmirnoffGuarana
on Twitter and Smirnoff Kenya on Facebook for the schedule.
As a business we endeavor to make sure that the
great products we develop are accessible to the end
target consumer. In Kenya, retailers tend to mark up the price in the outlets
which makes our products unaffordable. With Guarana, we are hoping to make sure
the brand remains affordable to our target consumer.
10. There are so many new alcoholic brands
in the market. What is special about your new brand?
Smirnoff Guarana is an
alternative choice for the young male consumers who currently drink both beer
and spirits. It is special because it will blend in very easily with their
party lifestyle, allowing them to make the most of every night out.
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