(L-R)Sharon
Harris - Global sales strategylead for mobile, Celeste Muli-Gatheru - Marketing
Manager, Mariam Abdulahi - Microsoft Mobile GM (1)
|
Microsoft
has launched an online and retail consumer campaign dubbed #MakeItHappenEA
that aims to empower customers to share their life long desires, and if
selected, get once in a lifetime chance to turn them to reality.
The
two months long campaign was launched at an exclusive invite only party held at
the Ebony Lounge and seeks to celebrate the thrill of turning people’s
inspiration into reality.
#MakeItHappenEA
campaign will turn three winners’ dreams to reality and one overall lucky user
will win an all-expenses paid trip with 3 friends to attend a concert in South
Africa.
To
participate, users are required to buy any Lumia device between 1st February
and 31st March, 2015, SMS the word ‘DREAM’ to 20096, an SMS with a
link to #MakeItHappenEA microsite will be sent to the user to enter
personal contact detail and the dream.
To
learn more about the campaign, follow the #MakeItHappenEA conversations on:
·
Twitter - https://twitter.com/LumiaEastAfrica
·
Facebook - https://www.facebook.com/MicrosoftLumiaEastAfrica
·
Instagram - @makeithappenea
Speaking during the launch, Microsoft
Mobile Devices East Africa General Manager, Mariam Abdullahi said the campaign
aims to reward Lumia users and take the chance to remind people of the
adventures they’ve always wanted to have and challenge them to do them, now.
“We
all have that one big ‘thing’ that we’ve always wanted to do but we never seem
to be able to make it happen. Microsoft is now offering you the power and tools
to start making things happen in your lives through our cool range of Lumia
devices” added Abdullahi.
Entries will be verified through IMEI
details, all winners will be announced on the official Microsoft Lumia social
media pages and will be contacted by the Microsoft team directly.
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