“You throw like a girl, fight
like a girl, kick like a girl, cry like a girl”
How often have you heard that
phrase without thinking twice about what it really means, or how it could
affect young girls who hear it? While it may be intended as a good natured joke
by many, the reality is the words can have serious, far-reaching consequences
as far as confidence in adolescents is concerned.
Always is taking a stand to
bring awareness to the negative connotations of “like a girl,” and to drive a
movement to change the phrase from an insult into a celebration of the
strength, talent, character and downright amazingness of every girl.
For the past 30 years, Always
has been an advocate for empowering girls globally, bringing puberty education
to millions of adolescent girls. Every year, 17 to 20 million girls across 65
countries benefit from the Always Puberty Education Program. With #LikeAGirl,
Always continues to champion girls’ confidence and help them show the world how
amazing it is to do things “like a girl.”
As part of the campaign,
Always partnered with award-winning documentary filmmaker Lauren Greenfield to
conduct a social experiment to illustrate how people of all ages interpret the
phrase “like a girl.” The results of the research revealed that younger girls
responded to doing things like a girl by being fearless when asked to run,
throw or fight like a girl while the older girls interpreted the actions by
fulfilling the negative stereo type.
The study further reports
that most girls’ self-confidence plummets when they reach puberty. According to
the study only 19 per cent of girls have a positive association with the phrase
like a girl. Through the campaign, Always hopes to positively influence every
new girl entering puberty to celebrate being a woman and to have positive
self-image by being more self-aware.
By starting the conversation,
we will create awareness about the common words and phrases used by society to
imply that girls are weak and inferior. We will be enable girls to take a bold
stand to be champions of their lives.
Today, Always is inviting
girls and women everywhere to join the movement and share what they proudly do
#LikeAGirl. Tweet, take a picture, shoot a video or send a message to take a
stand and show young girls everywhere that doing things #LikeAGirl should never
be used as an insult that it means being strong, confident and talented.
To add your voice to the
movement, watch the full video here on; https://www.youtube.com/watch?v=XjJQBjWYDTs
Always. Like A Girl.
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