Britam sets foot in western region

By Elisha Kamau

         

Listed diversified financial services firm, Britam has today set foot in Kakamega County with a renewed commitment to tailor make innovative products to serve the greater western region.

The Group re-assured county residents of customized insurance and financial products that will serve county whose economy is driven by agriculture.

Speaking during the official launch of the Group’s offices, Britam Regional Director, Insurance Stephen Wandera noted, “Kakamega County is at the heart of the greater western region and as such, we saw this as a key opportunity to provide our – insurance and financial services products to serve the residents.”

He also added that, “The County is known for its vibrant social economic activities heavily characterized by agriculture – maize and sugarcane farming. This is just the first step that will see the Group customize its services that will not only provide innovative products but also ensure residents have access to a wide range of investment options.”

On his part in a speech read on his behalf by Kakamega Deputy Governor, Prof. Philip Kutima ,Kakamega County Governor, Wycliffe Oparanya, noted that, “As a county, which is highly dependent on agriculture and driven by small scale farmers, it is prudent  that we embrace institutions such as Britam, who will help residents access wide range of financial services products. This will greatly help farmers caution themselves from risks especially in the agricultural and health sectors where we see great challenges.”

He added that, “With the Group’s presence in the county, this will not only boost the social economic activity in the county, but it will also ensure that basic needs are also addressed hence contributing to the general development of the county.”

The launch of Kakamega branch is part of the larger county expansion strategy unveiled recently, which will see Britam open more branches by end of the year 2014.

Recently, Britam successfully concluded its corporate bond, whose proceeds will be used to fund local and regional expansion, property development and increase investment in private equity.