By Ken Kamau
Gillette, the world’s leading
male grooming brand, has unveiled a videohttps://www.youtube.com/watch?v=h16y4m2TJsg that shows the evolution of men’s
style over the last century. In just sixty seconds, the video uses the
perspective of a man’s bathroom mirror to show iconic looks from each era,
spotlighting the way grooming habits have played a role in defining each look
and ultimately ending on a man with a fully-shaved chest to highlight the
global trend of body shaving. And to ensure guys have the right tools for the
times, Gillette has introduced the Gillette BODY Razor built for a man’s
terrain.
The video uses a stop motion
approach to show evolution of men’s grooming and fashion trends demonstrated
through man’s dress, surroundings, soundtrack and hair and shave styles
throughout time – moving from an early 20th century man in full suit
to a man ready to disco-dance the night way, all the way through to today’s
body grooming trend. In addition to the video, special behind-the-scenes
footage with film creators is available highlighting how the stop motion
technology came together to chronicle 100 years of men’s style in only sixty
seconds.
“Every era has an iconic look
– a combination of fashion and grooming choices. Today’s look calls for body
shaving,” said Francesco Tortora, Gillette Global Marketing Director, Procter
& Gamble. “Just as fashion constantly evolves, we constantly refine and
engineer our precision products to help men feel and look their best. We are
proud to offer a precision tool designed to give men an edge in keeping up with
the times.”
A recent study conducted by
Gillette shows men are more eager than ever to improve their look and hygiene,
and to properly prepare for intimate encounters. Body shaving is increasingly
part of the routine of 44% of men globally who body groom. Despite the rising
popularity of body shaving, men have had limited tools to choose from, with 58%
of current body shavers saying a better razor would enhance their body-shaving
experience.
“Gillette has always worked
hard to address the needs of men,” said Tortora. “With body shaving on the
rise, we applied our 100+ years of shaving expertise to engineer our first
razor specifically built for the terrain below a man’s neck.”
Gillette BODY allows men to
tackle the challenging task of body terrain with precision, accuracy, and ease.
A unique series of Gillette technologies and features help the razor glide
comfortably over body contours:
- Rounded Head for increased maneuverability and total body comfort, adapting to body contours and allowing the razor to move through even the tightest spaces.
- 3 Lubricating Strips providing outstanding glide for incredible comfort, no matter the region.
- Ergonomic Anti-Slip Grip for exceptional control, even in the shower, because the last thing you want to do when body shaving is lose control of the razor.
- 3 Floating Blades for a close, comfortable shave on some of the most sensitive areas of a man’s body.
- Forward Pivoting Head that easily adapts to body contours.
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