Bharti
Airtel Africa has today announced Yaya Touré as the new African face for its
upcoming continental campaign.
Airtel’s
partnership with the Ivory Coast’s captain and Manchester City’s midfield will
launch the brand’s “It’s Now” campaign which seeks to nurture and grow talent in
Africa through various consumer touchpoints such as sports, lifestyle and music
while providing customers with access to connectivity and technological
solutions that will enable them explore opportunities around them.
Airtel
Africa Chief Executive Officer, Christian de Faria, said that the campaign
reiterates the company’s commitment to support the youth in Africa as well as
drive economic growth by unlocking people’s potential.
“We
are excited to be signing the pact with Mr. Touré who is respected in Africa
and beyond. As the first player to win African Player of the Year four
consecutive times, Touré is an inspiration to everyone working to achieve
their potential and striving to be their best every day,” said Mr. de Faria.
Speaking
on his partnership with Airtel Africa, Mr. Touré said, “Throughout my career I
have been fortunate to have a great deal of success on the field. However, I
know that the strongest performances come only when you commit 100 percent to
the task at hand and display the strength and mettle to give it your all.
“It’s Now” is a campaign that is close to my heart as it calls on Africans to
embrace the opportunities around them to better their lives. I am glad to be
working with Airtel, with its wide reach within Africa, in order to inspire
many people.”
The
partnership will see Mr. Touré support Airtel’s corporate social responsibility
particularly in youth empowerment for development.
Having
entered the African market in 2010, Airtel Africa has steadily increased its
customer base in Africa to reach over 70 million people. Airtel currently has
Africa’s widest 3G footprint across 17 countries, coupled with the widest
mobile commerce footprint in Africa with Airtel Money.
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