Microsoft unveils three additional smartphones

Microsoft Mobile Devices has today delivered on the promise of optimized productivity for smartphone users with the introduction of the new range of Lumia phones comprising Lumia 640, Lumia 640XL and the most affordable device, the Lumia 430 Dual SIM.   

The new Lumia devices were launched under the banner of a new consumer campaign dubbed #AchieveMore, which seeks to inspire users to increase their productivity by doing more with their Lumia phones, whether at work or at home.

  

Mariam Abdulahi Microsoft Mobile GM and King'ori Gitahi Product Manager displays the Lumia 640 and 640 XL recently launched at the National Museum of Kenya

The Lumia 640 and 640XL become the latest LTE / 4G smart devices to join the Lumia portfolio in Kenya and will retail at Kshs 19,999 and Kshs 25,750 respectively.  

Speaking at the launch, Mariam Abdullahi, Microsoft General Manager for East Africa said, “People around the world have responded enthusiastically to our affordable Lumia range. We continue to invest in this segment to ensure that as many consumers as possible can enjoy signature Microsoft experiences, regardless of budget.” 

Lumia 640 and 640XL offers more personal computing and increased productivity through seamlessly integrated Microsoft Office experiences which comes with one year free subscription, OneDrive storage and fast 4G connectivity. Both devices will upgrade to and benefit from Windows 10 as it becomes available later this year. 

With the Lumia 640 and 640XL, you can smoothly and quickly access important documents or run all of your favorite websites, apps and games, thanks to the on-board 1GB of memory and powerful quad core Qualcomm Snapdragon processor. You can also view photos and watch videos on a crisp 5.7” HD display on both devices as you capture detail rich photos even in low light, thanks to the 13 MP camera on the Lumia 640 XL with LED flash and an 8 MP camera on the Lumia 640, also with an LED flash.  

What’s more, you can stay updated on the most important information with Glance Screen, available on the Lumia 640 XL and enjoy Windows Phone 8.1 and the Lumia Denim update, complete with one-swipe Action Center, Word Flow and Live Folders on both devices.

Tech specs summary:

Lumia 640 XL / Lumia 640 XL Dual SIM
Operating system	Windows Phone 8.1 with Lumia Denim
HERE location services	Free global HERE Maps and HERE Drive+ Free HERE Transit available in the Store
Display	5.7” HD (1280x720, 16:9) IPS LCD, 294 PPI, Glance screen Corning Gorilla Glass 3 Sunlight readability enhancements
Battery	3000 mAh battery, removable
Processor	1.2 GHz dual-core Qualcomm Snapdragon 400 processor
Main camera	13 MP AF, LED Flash, Lumia Camera
Front facing camera	5 MP FF
Memory	8GB + free OneDrive[1], micro SD up to 128GB
Dimensions	157.9 x 81.5 x 9mm 171g

Lumia 640
Operating system	Windows Phone 8.1 with Lumia Denim
HERE location services	Free global HERE Maps and HERE Drive+ Free HERE Transit available in the Store
Display	5” HD (1280x720, 16:9) IPS LCD, 294 PPI, Glance screen Corning Gorilla Glass 3 Sunlight readability enhancements
Battery	2500 mAh battery, removable
Processor	1.2 GHz dual-core Qualcomm Snapdragon 400 processor
Main camera	8 MP AF, LED Flash, Lumia Camera
Front facing camera	1 MP FF
Memory	8GB + free OneDrive[2], micro SD up to 128GB
Dimensions	141.3 x 72.2 x 8.85mm 145 g

Also unveiled today is the Lumia 430 Dual SIM, built with Windows Phone 8.1 software with a dual-core CPU running at 1.2GHz. This is by far the most affordably priced Lumia and will retail at only Kshs 8,850.

The device comes preloaded with Microsoft Office, Skype and OneDrive and is designed to help you #AchieveMore at work, at play and on the go. It also features a compact, durable and colorful design with a vivid 4-inch WVGA display that brings all the latest apps, games and videos to life.

With Lumia 430, you can instantly #AchieveMore every day, and use Microsoft Office and Outlook for work and personal productivity. You can also access up to 30 GB of free cloud storage on OneDrive for safekeeping important content, experience the fun of video calls with Skype-integrated calling and a front-facing camera.

“The Lumia 430 Dual SIM continues our commitment to combining the right hardware, software, services and apps with the right price to give people a smartphone they can afford and be proud to use,” Ms. Abdullahi said.

And as Microsoft unveiled this new range of devices, the #AchieveMore campaign, a national consumer promotion was also launched to reward customers with five Chevrolet Cruze cars and 40 Lumia 640 XL devices to be won over the promotion period.

To participate in the consumer campaign, all you need to do is purchase any Lumia phone with a valid 12 months warranty in Kenya activate it and send a text message containing IMEI number to 22860 during the program period. Winners will be contacted via +254 2301641 and announced on the Lumia East Africa Facebook and Twitter pages

Microsoft continues to enhance productivity through mobile phone technologies and continues to build devices that are aimed at enriching the lives of users, while at the same time enabling them strike work-life balance.