Monday, 23 March 2015

Campaign against dental diseases rolls out




Unilever employees engage with school children during this year’s World Oral Health Day held in Milimani primary school Naivasha town on March 20, 2015. The Kenya Dental Association (KDA) has partnered with Unilever Kenya’s Close-Up toothpaste brand to reduce tooth decay and gum diseases, which are widespread conditions in Kenya. Residents were offered free dental check-ups, teeth brushing lessons and awareness on oral health and this will be rolled out across the country.


A countywide campaign to prevent dental diseases has been launched. The Kenya Dental Association (KDA) has partnered with Unilever Kenya’s Close-Up toothpaste brand to reduce tooth decay and gum diseases, which are widespread conditions in Kenya.

The campaign kicked off on Friday in Naivasha town to mark World Oral Health Day 2015, whose slogan is ‘Smile for life’.

Residents were offered free dental check-ups, teeth brushing lessons and awareness on oral health and this will be rolled out across the country.

“Oral health is an important component of good health, and good oral health is a fundamental human right. We are reaching out to children and the general population with oral health education,” said Dr Jane Wamai, the chairperson of Kenya Dental Association.

Unilever says this is part of its commitment to help one billion people improve their health and well-being and works with the World Dental Federation to encourage twice daily brushing with toothpaste.

“Many Kenyans still do not brush their teeth twice daily with toothpaste as recommended by dentists. This proves that we need to step up awareness through campaigns like World Oral Health Day, in partnership with the country’s health experts,” said Mr Marc Engel, Unilever CEO for East Africa and emerging markets.

Tooth decay is the most common chronic disease on the planet with painful and expensive consequences from time lost at school through to large medical bills.   It is largely preventable by brushing teeth twice a day with toothpaste.


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