A
countywide campaign to prevent dental diseases has been launched. The Kenya
Dental Association (KDA) has partnered with Unilever Kenya’s Close-Up toothpaste
brand to reduce tooth decay and gum diseases, which are widespread conditions
in Kenya.
The
campaign kicked off on Friday in Naivasha town to mark World Oral Health Day
2015, whose slogan is ‘Smile for life’.
Residents
were offered free dental check-ups, teeth brushing lessons and awareness on
oral health and this will be rolled out across the country.
“Oral
health is an important component of good health, and good oral health is a
fundamental human right. We are reaching out to children and the general
population with oral health education,” said Dr Jane Wamai, the chairperson of
Kenya Dental Association.
Unilever
says this is part of its commitment to help one billion people improve their
health and well-being and works with the World Dental Federation to encourage
twice daily brushing with toothpaste.
“Many
Kenyans still do not brush their teeth twice daily with toothpaste as
recommended by dentists. This proves that we need to step up awareness through
campaigns like World Oral Health Day, in partnership with the country’s health
experts,” said Mr Marc Engel, Unilever CEO for East Africa and emerging
markets.
Tooth
decay is the most common chronic disease on the planet with painful and
expensive consequences from time lost at school through to large medical
bills. It is largely preventable by brushing teeth twice a day with
toothpaste.
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