Airtel Kenya CEO Adil El Youssefi and BAKE chairman Kennedy Kachwanya officially opening the voting phase of this year’s BAKE Kenyan Blog Awards. |
Airtel
Kenya yesterday announced that it will sponsor this year’s BAKE Kenyan Blog
Awards scheduled for 2nd May 2015.
The
awards aim to single out bloggers with great creative and innovative, useful
and regular content and posts.
This
year’s awards themed “Content is King” will bring
together various online content creators including corporate organizations,
celebrities, SMEs, county governments, and national government agencies for an
evening to celebrate the growth of the Kenya blogging space.
With rapid
development in internet awareness and penetration, the corporate world has
discovered that the internet is the fastest and the most convenient platform to
reach out to its target audience.
More and more
Kenyans continue to plug into the information super highway as blogs emerge as
a vital source information ranging from breaking news to analysis or
commentary, blogs are increasingly commanding more authority as alternative
sources of information. Through blogging there is now a second force for
reporting. Bloggers are starting to influence mainstream content and opinions
on topics ranging from technology, fashion, sports, politics and many other
areas.
Speaking at a
media briefing, Airtel Kenya CEO Adil El Youssefi said; “Airtel recognize the
crucial role that Kenyan bloggers continue to play in providing real-time
information hence the reason for our support in their continuous development.”
The awards
started with the submission phase which ended on 18th February,
enabling individuals to recommend their blogs or their favorite blogs for
consideration. A group of 5 judges then went through the submissions,
picking the best 5 in each category. It is in the Judging phase that the
quality of each blog plays a great role in determining which of the 5 is
capable of winning in the voting phase. Today marks the start of the voting
phase where each of the 5 nominees will be required to rally their readers to
vote in their favor. Kenyans can vote for their favourite blogs at blogawards.co.ke/vote.
Speaking
at the brief, the BAKE Chairman Kennedy Kachwanya said; “In line with our theme
this year, we believe that bloggers continue to play a very important role in
creation of quality content. We however need an increase in variety to cover
topics such as Agriculture, Health and Education among others from areas that
rarely get any coverage. Our goal as BAKE is to ensure that the stories from
every Kenyan are told. We believe this can be done. Airtel’s partnership with
BAKE as the title sponsors in this year’s awards is clear show of Airtel’s
commitment to the promotion of Kenyan local content.”
Kenya
has the third highest number of blogs in Africa. It is estimated that there are
currently 15,000 created Kenyan blogs with the Bloggers Association of Kenya
(BAKE) having registered 7,000 blogs. There are 450Million created blogs
worldwide.
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