Digital advertising firm bolsters management team for regional expansion

Building on the momentum of robust regional expansion and recent client wins, Sub-Saharan Africa’s leading digital advertising firm Squad Digital has today announced the appointment of Manish Sardana as the Managing Director for Kenya and Tanzania.

Mr. Sardana was the immediate General Manager for Squad Digital Kenya and he now takes up the mandate to lead the growth of Squad Digital and will now elevate the quality of service and business results that firm offers to its clients.

A digital entrepreneur with over 10 years spread experience across E-commerce, digital and traditional advertising, Mr. Sardana will combine his deep understanding of the Advertising sector with the skills and expertise demonstrated in storytelling, a strong business network and acumen to expand Squad Digital’s regional footprint.

His appointment comes during a period of significant new business growth in the Kenyan office and award winning exploits including being recognized by Global Website Awards, Awwwards, for ‘great talent and creativity’ of the website (www.squaddigital.com), becoming the first Kenyan company to be recognized by the global awards system.

“We are thrilled to have Manish leading our Kenya and Tanzania offices,” said Gaurav Singh, WPP-Scangroup Chief Digital Officer. “Our focus has been to provide business solutions beyond digital marketing services for our clients. Manish’s experience in driving business value through digital channels that go beyond social media campaign management is critical for us in our bid to offer higher value services to our clients”, Gaurav added.

Manish holds an MBA degree in Marketing/Finance with a graduate degree in Economics. He has authored Economics textbooks, is a keen amateur photographer, a half-marathon man and an avid reader.

Squad Digital is Sub Saharan Africa’s leading digital advertising firm providing digital marketing services. With offices in Kenya, Ghana, Tanzania, Nigeria, Dubai, Squad provides businesses with the tools, knowledge and trends to leverage internet technologies to deliver communication and engage with audiences.